From the Alima Pure Blog: 

(From the Chair: 3 Cream Concealer Application Tips)

Cream concealers can be a blessing and a curse, especially if you do not know the hows and whys of the products. Once you know how to apply a concealer properly, the mystery subsides. At Signatures Styles you can experience the excellent coverage and clean makeup from the renowned Alima Pure line of chemical free cosmetics.

Alima Pure provides minimal ingredients for maximum impact. Our products are never tested on animals and are made from the highest quality natural materials that will enhance and nourish your skin.

In the Spotlight Today – Three Cream Concealer Tips

Our makeup artist shares three of her favorite tips for making the most of your Cream Concealer. It wears beautifully over Smooth + Prime, and under Satin Matte Foundation, Liquid Silk Foundation, and Pressed Foundation.

1. Turn Up the Heat

"The natural oils and waxes in Cream Concealer are most effective when the heat of your skin warms them up a little bit. They blend more easily, and they cover more Alima blog 2smoothly. Gently swirl your finger in the pan to warm the formula, then apply with a brush or your fingertips."

2. Make Triangles + (Parentheses)

"For a brighter complexion, apply Cream Concealer over dark circles along the orbital bone, downward from the inner part of your under eye area along the side of your nose, and then blend gently to make a triangle. You can also apply a small amount on either side of your nostrils, and at the sides of your mouth, making the shape of parentheses. Be sure to blend well with your fingers or the Concealer Brush for a noticeably brighter, but natural finish."

3. Light Layers =  More Effective Coverage

"A lightweight layer of concealer tapped directly onto the blemish with a fine-tipped brush (we love the tip of the Concealer Brush or the Ultra-Fine Liner Brush) helps to minimize redness without drawing attention to the area with excess product. To set your concealer, add a light layer of pore-blurring Satin Finishing Powder to even your complexion and help your makeup last longer."  (Courtesy

Concealer First, Then Foundation

There’s often a debate about whether to apply concealer before or after foundation. It makes sense to use it before your foundation in order to base fill those difficult areas. You want the dark circles r blemishes to be evened out before applying foundation.

Finish with Loose Powder

Using one of our exquisite loose powders over the top of the concealer helps to set it in place and goes one step further to even out skin tone—especially under your eyes.

Choose One Shade Lighter

When choosing a concealer, go about one shade lighter than your foundation. Then apply your foundation and dust with a translucent powder to finish. Less is always more, so don't get heavy handed with applying any product. 

Signature Styles Carries Alima Pure Cosmetics

As the selected exclusive Alima Pure retailer in Vermont, Signature Styles welcomes you to experience the mineral based cosmetic lines up close and in person.  Our superbly trained and professional staff of stylists here can help you feel amazing! 

We believe that skincare makeup needs to be nourishing, gentle and reliable.  It needs to bring out your best features and provide all-day coverage.  A huge confidence builder!  Call or stop by for your personal introduction to Alima Pure cosmetics. 

Signature Styles is the premier retail beauty products retailer in Montpelier and we are so excited to share this wonderful line with you!  Call us today at 802-229-2500 to make an appointment.  Remember, Gift Certificates are always available.